Brand loyalty may be declining, as customers are becoming savvier and more aware of custom business delivery. You now have to reach clients across multiple platforms, but also, you can’t forget the fundamental reasons each customer visits your revenue. We want to make sure you’re objectives remain within their prior frame, regardless of digital impact!
Stick to your Roots
It’s time to get a little sentimental- as technology develops and traditions slip, now’s the time to dig further into the past.
Try and remember the moment you felt a connection to the industry, whether it be the first restaurant you visited or the first dish you created, it’s a feeling that spurred your entire career. And think, does that initiative still remain? That drive that kept you dining out or trying new tastes? It may have died down, and that’s because authenticity seems to be creeping into the digital world rather than within your own hands.
Setting foot in a restaurant is supposed to feel welcoming, insightful and enticing- as you soak up the atmosphere and experience what a range of expert hospitality workers have to offer. If you remove the element of interest towards customers, and hearty customer service with real conversation, familiar well cooked dishes and lively atmosphere, your venue would merely be a façade. The comfort within a space, along with the welcoming attitude of a server will set the mood for a great experience- so focus on this and train your staff in knowing what the true elements of passion and success mean within this industry.
Bump up those Reviews!
Customers often forget to write reviews once they’ve had a satisfactory experience, but if they are ready to complain- you will see it!
Such a shame, I know, but that’s how the game works, unless you truly let your customers know that their review matters. There is a true motive to troll the internet and find a site that will give upset customers an outlet to vent, as they release their bad energy and let you know about their disappointment through a very public display. To be honest, there is no way to avoid this, other than weighing out the negative with some fairly positive reviews and comments. Of course, you will need to be on there, replying to these wild statements with reason- giving your potential customers a separate outlook.
To make this matter a serious one, think about which online review sites matter to you most. Then, provide a solution by printing out slips that tell your customers where to write their review after their dining experience- this slip can be given by each tables selected waiter, adding familiarity and necessity to the problem. But if you want this impression to be organic, you as the owner should walk in there and mingle with the guests, letting them know that if their experience has been satisfactory, then letting others know would do a world of good to the venue. Either way, getting those ratings up will outsource your business a wider range of clientele!
Quality Casual Meals
Fussy types of food are out the window- leaving space for simpler, tastier and more familiar dishes in the kitchen. Customers have steered away from the technical side of eating, choosing to prioritize home made styled dishes, for a humbler approach to restaurant dining. You want to have the same sort of food that can be cooked at home, but much better. If it’s a basic schnitzel or burger, then the customer’s expectations will need be surpassed by adding in interesting ingredients and boosting the flavour.
By focusing on simpler and tastier dishes with less ingredients, your chefs will be able to get a better understanding of the meal and be able to change it up in different ways. If the approach to a dish is too complex, it results in chefs neglecting other dishes and focuses on just one, which could be easily messed up the second time round. Customers want good food, so you should let your chefs create flavour rather than aesthetics.